John Assaraf
John Assaraf is an entrepreneur who built several multimillion-dollar companies, appeared in the 2006 film “The Secret,” and now runs NeuroGym, a company selling brain-training and mindset programmes aimed at helping people overcome what he calls their inner limits. His pitch blends goal-setting with neuroscience vocabulary — neuroplasticity, the reticular activating system, subconscious conditioning. The…
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